Services
We work as an extension of your team, with hands-on, accountable help to get your products listed, sold and reordered.
Areas of expertise
Foodservice market entry
Channel strategy, pack-size and SKU planning, and pricing for brands entering or scaling in U.S. foodservice.
Import management, from factory to customer
Logistics, landed-cost planning and importing for international brands launching in North America. This is the model we used to launch Violife.
Distributor development
New listings and pull-through with broadline distributors, specialty distributors, redistributors and broker networks.
Key-account selling
Named-account plans and direct selling to national and regional chains, industrial food manufacturers, colleges and vegan operators.
Product commercialization
Launch plans, sampling programs, sell sheets, customer presentations and trade-show strategy.
Co-manufacturing and private label
Finding and qualifying production partners, setting minimums and costing, and planning the first run.
Sales analytics and planning
Territory, distributor, customer and SKU reporting that turns sales data into clear growth priorities.
How we work
Fractional Head of Foodservice
A monthly retainer for senior foodservice leadership embedded with your team, without a full-time hire.
Commission or master broker
Regional or national sales coverage, paid on results.
Project engagements
A defined job: a distributor launch, a national chain pitch, or a 90-day market-entry plan.
90-day pilot
A retainer plus a performance incentive, so you see results before a long-term commitment.
Case study
Violife: from U.S. launch to category leader
2016
Arivia S.A., Violife's original maker, selected Rochester Consulting Group as its exclusive U.S. launch partner, based on our record of bringing products into the U.S. market.
2017
Launched Violife in North America and built the import, distribution and business platform behind its U.S. growth.
2018
Expanded beyond retail and built the Violife brand in the foodservice channel.
Today
Violife is the leading plant-based cheese brand in the U.S. and the world.
We have built a brand from scratch, too
Our principal co-founded Only! Plant Based, a plant-based mayo and sauce brand launched at Walmart and other retailers. That means we understand formulation, co-manufacturing, minimum orders, cash flow and the first sales call from the founder's side of the table.
Discuss your project