We build plant-based brands in U.S. foodservice.
Rochester Consulting Group was the exclusive U.S. launch partner for Violife and helped build it into the leading plant-based cheese brand in the U.S. and the world. Now we bring that same playbook to your brand.
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From the first container to category leader
In 2016, Arivia S.A. chose Rochester Consulting Group as its exclusive partner to launch Violife plant-based cheese in North America. We managed importing from factory to customer, launched the brand in early 2017, and in 2018 took it beyond retail into foodservice. Violife went on to become the category leader.
We have been in the room for every stage: importing, first distributor listings, national chain approvals, industrial ingredient programs, and leading a foodservice team inside a global food company.
What we do
Three ways we help
Market entry
U.S. launch strategy, importing, pricing, pack sizes and channel plans for brands entering North America.
Foodservice growth
Distributor listings, broker management and direct selling to chains, industrial manufacturers and operators.
Commercialization
Product launches, sampling programs, sell sheets, co-manufacturing and private label.
Who we help
Built for plant-based and better-for-you food companies
Plant-based cheese, dairy alternatives, butter and spreads, condiments and sauces, from early-stage innovators to established companies building a foodservice business.
Relationships
The relationships that move product
Ready to grow in foodservice?
Let's talk about where your brand is today and where it can be in 90 days.
David Valade, Principal
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